Indexed by: Journal paper

Document Code: 1002－5685（2012）05-0101-05

First Author: Li zhenfang

Correspondence Author: 李贞芳

Co-author: 陈先红,江丛珍

Journal: Journal of International Communication

Place of Publication: Beijing

Discipline: Literature

First-Level Discipline: Journalism and Communications

Funded by: 国家社科基金“政府调控新媒体的公共关系策略研究”(项目编号:08bxw026)最终成果的一部分；

Document Type: J

Issue: 2012年05期

Page Number: 101-105+126

ISSN No.: 1002-5685

Key Words: QuantitativeResearch,Methods of Theoretical Contribution,Measurement of Concept, Test,New Influencin

Date of Publication: 2012-05-23

Abstract: From the perspective of the methods of theoretical contribution, this paper analyses the quantitative papers (N= 214) in Public Relations Review and Journal of Public Relations Research with content analysis. It finds that among 161 theory-oriented articles, 6% provides the measurement of concept, 12% tests the existing theories or hypotheses, and 30% proposes new factors or new applications of theories. This paper provides a map of the methods of theoretical contribution made by quantitative papers in public relations.

Links to published journals: http://qr61.cn/o79Ca2/qrM09l6