CV of Li zhenfang

Name: li zhenfang

Associate professor, Department of Advertising, School of Journalism & Communication, Huazhong University of Science & Technology,P.R.C

Mail address: School of Journalism & Communication, Huazhong University of Science & Technology, 1037# Luoyu Road Hongshan District, Wuhan, P.R.C. 430074

Contact information:

Email: 18965357@qq.com lizhenfang@hust.edu.cn

Mobile:

+8613554439908

Education

Post-doctor in Communication, Jun.2006

School of Journalism, Renmin University of China

Ph.D in Economics. Dec.2002

Department of Economics in School of Economics HuaZhong University of Science & Technology

Master in Industrial Economics, Jul.1999

Agriculture division, Hubei Province Academy of Social Science

BA in Education. Jul.1989

Department of under-aged education, School of Education, Huazhong Normal University

Teaching experience

Associate professor

Nov,2008—today.

Assistant professor

July,2002-Oct,2008.

Department of Advertising, School of Journalism& Communication, Huazhong University of Science & Technology

Teaching Courses:

Principles of Marketing(English+Chinese,bilingual,for undergraduate)

Marketing Research(English+Chinese,bilingual,for undergraduate)

Consumer Behavior(English+Chinese,bilingual,for undergraduate)

Advertising and Public Relations Effect Research(All English for graduate)

Sep,1989--Sep.1996. Hubei Ezhou College

Teaching Courses:

Organizational Behavior

Economics

Scholarship:

March 1- March 3, 2014. Visiting scholar supported by Hongkong City University

Hosting institution:

Department of Media and Communication

Aug,2011-Aug,2012, visiting scholar supported by Korean Foundation for Advanced Studies

Hosting institution:

Center of Communication Research, Seoul National University

Oct 2006-Oct 2007, Visiting scholar supported by China Scholarship Council

Hosting institution:

School of Communication, Ohio State University

Projects:

The effect of public relations program of three-gorges company, 2012,funded by Three-gorges Tourism Company

The usage of and attitude toward Public Relations effectiveness tools in China and Korea, 2011-2012,funded by The International Scholar Exchange Fellowship program

The media effect of main government news websites, sub-project  of  important  project, 2008,funded by National Planning Office of Social Science

Publication:

Li,zhenfang, (2017),The situational factors influencing the publics communicative behavior: The perspective of situational theory of problem-solving,Journalism Quarterly,2,35-41

Li,zhenfang, Jiang,congzhen,(2014),The impact of government and public relations perception, attitude towards government on behavioral intentions by public of government micro-blog, Journal of Advertising Study, No.3,28-32

Li, zhenfang, Guo,Bingjie,(2013), The paradigm shift of advertising theory,Chinese Social Science Today, 3^rd July, A08

Li,zhenfang,Chen,X.H& Jian,C.Z,(2012),The Methods of Theoretical Contributions of Quantitative Researches of Public Relations, Journal of International Communication, Issue5,101-106

Li zhenfang, Wei Lu,(2010), Application of integrated marketing communication in magazine advertisements, Journal of Advertising Study,Issue 4, 28-32

Wei Lu, Li zhenfang,(2009),A comparative analysis of the knowledge gap effects between new media and old media, Journal of Zhejian University(Humanities and Social Sciences), 39(5),56-65

Li zhenfang,(2008),Public Opinion Function of Internet Media, Journal of International Communication, Issue10,60-70

Li zhenfang,(2007) The Factors of Constructing the News Value Framework, Journal of International Communication, Issue4,41-49

Li zhenfang,Wei Lu,(2007). The communication theories and quantitative methods:the content analysis of  <Journal of Communication><Human Communication Research> in 2006, in Haronious Society, Civil Society and the Media, ed, Beijing: Communication University of China Press.93-98

Wei.Lu, Li zhenfang(2007), The adoption of digital TV and the lifestyle: A structural equation model Journalism & Communication, issue 2, 37-48

Li zhenfang, (2007), The frontier of the theory and method of communication quantitative research, Ïnternational conference of “Harmonic society, citizen and mass media”,Beijing.

Li zhenfang,(2006), To construct beauty through face: The effect of two sexual appeal advertisments, Journal of International Communication, Issue 4, 35-45

Book /chapters:

Li,zhenfang, forthcoming, The empirical study of effectiveness of the Three Gorges public relations program, Wuhan:Huazhong University of Science&Technology Press

Li zhenfang,zhange pengcheng,Jian congzhen,(2012), The public relations objective and measurement tools of effectiveness in China, Journalism & Communication Review, Wuhan Publishing House, 83-92

Li zhenfang,Wang liting(2011), The comparison of news report frames between China and Western mainstream media on Expo of Shanghai, Journalism and Information Communication Forum, Huazhong University of Science & Technology Press.248-264

Wang qi, Li zhenfang,(2011), An introduction to frequency value planning: A new thoery of media planning, Digital Future and Mediated Society(edited by Wu Fei), Zhejiang University Press,211-228

Li zhenfang,(2010),The Quantitative Research Methods in Communication,in The Methods and Norms of Journalism and Communication Research, edited by Sun XunPei,QingHua University Press.88-109

Li zhenfang,(2008),Case study(chapter 9),in Communication Research Methods (edited by Zi tingrong),JiNan University Press.291-309