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Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy.Telematics and Informatics.2023,In Press(Advanced publication online)
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Podcasting as advertising channel: Understanding the context effect.Journal of Radio and Audio Media.2023,In Press(Advanced publication online)
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Understanding podcast users: Consumption motives and behaviors.New Media & Society.2022,24(3):684-704
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Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective.Mobile Media & Communication.2020,8(2):209-228
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Demystifying engagement: Chinese advertising practitioners' perspective.International Journal of Market Research.2020,62(3):314-334
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Decoding influencer marketing from a community perspective: Typologies and marketing management implications.Asia Pacific Journal of Marketing and Logistics.2023,In Press(Advanced publication online)
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广告披露对网红信任和品 牌态度的影响研究——基于有中介的调节效应模型的考察.《新闻大学》.2022,2022(9)
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Millennials' adoption of radio station apps: The roles of functionality, technology, media, and brand factors.Journalism & Mass Communication Quarterly.2022,99(1):262-288
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Brands' communication strategies on international and local social media: Comparing Twitter and Weibo.Journal of International Consumer Marketing.2020,32(4):313-323
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Content marketing strategy of branded YouTube channels.Journal of Media Business Studies.2020,17(3-4):294-316
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2015.8-2017.5
 佛罗里达大学   文学硕士学位 > 研究生(硕士)毕业 
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2017.8-2021.5
 佛罗里达大学   哲学博士学位 > 研究生(博士)毕业 
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2010.9-2014.7
 厦门大学   文学学士学位 > 本科(学士) 
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