研究领域

说服理论、媒介心理、品牌传播等

论文成果 more+

• Fostering parasocial relationships with virtual influencers in the uncanny valley: Anthropomorphism, autonomy, and a multigroup comparison. .Journal of Business Research .2024 ,186 :115024
• Brand communication through social media influencers: Trust building and trust transfer mechanisms .International Journal of Business Communication .2024 :OnlineFirst
• 评估·建构·超越：中国故事社交媒体国际传播的效能研究 .现代传播(中国传媒大学学报) .2023 ,45 (11) :55-65
• Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy .Telematics and Informatics .2023 ,79 :101955
• Decoding influencer marketing from a community perspective: Typologies and marketing management implications .Asia Pacific Journal of Marketing and Logistics .2023 ,35 (8) :1839-1856

专利

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著作成果

• Making media: Production, practices, and professions
• Handbooks of communication science: Management and economics of communication
• 媒介的欺骗性：后图灵时代的人工智能和社会生活

科研项目

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