华中科技大学主页平台管理系统 WANG RANG--Home-- How does disclosure affect the trust in online influencers and brand attitudes? A moderated serial mediation model

汪让Lecturer (higher education)

·Recommended MA Supervisor

· Paper Publications

Current position: Home > Scientific Research > Paper Publications

How does disclosure affect the trust in online influencers and brand attitudes? A moderated serial mediation model

Release time:2023-02-16Hits:

Indexed by: Journal paper

Journal: Journalism Research

Volume: 2022

Issue: 9

Date of Publication: 2022-10-01

Pre One:: A study of international communication efficiency of Chinese stories on social media

Next One:: Decoding influencer marketing from a community perspective: Typologies and marketing management implications