Rang Wang is an assistant professor. After receiving her bachelor's degree from Xiamen University, she worked in the multinational advertising agency TBWA as an account executive. Later, she earned a master's degree and Ph.D. from the University of Florida in the United States. She has published in Social Science Citation Indexed journals and presented at international conferences. She...details>
Lecturer (higher education)
Supervisor of Master's Candidates
Department:School of Journalism and Information Communications
Email:
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Research Focus
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Social Affiliations
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Education Experience
2015/8-2017/5 佛罗里达大学   Master's Degree in Literature |  Postgraduate (Master's Degree) 
2010/9-2014/7 厦门大学   Bachelor's Degree in Literature |  Undergraduate (Bachelor’s degree) 
2017/8-2021/5 佛罗里达大学   Doctoral Degree in Philosophy |  Postgraduate (Doctoral) 
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Work Experience
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- 1.Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy.Telematics and Informatics.2023,In Press(Advanced publication online)
- 2.Decoding influencer marketing from a community perspective: Typologies and marketing management implications.Asia Pacific Journal of Marketing and Logistics.2023,In Press(Advanced publication online)
- 3.Podcasting as advertising channel: Understanding the context effect.Journal of Radio and Audio Media.2023,In Press(Advanced publication online)
- 4.广告披露对网红信任和品 牌态度的影响研究——基于有中介的调节效应模型的考察.《新闻大学》.2022,2022(9)
- 5.Understanding podcast users: Consumption motives and behaviors.New Media & Society.2022,24(3):684-704
- 6.Millennials' adoption of radio station apps: The roles of functionality, technology, media, and brand factors.Journalism & Mass Communication Quarterly.2022,99(1):262-288