汪让Lecturer (higher education)
Rang Wang is an assistant professor. After receiving her bachelor's degree from Xiamen University, she worked in a multinational 4A advertising agency as an account executive. Later, she earned a master's degree and Ph.D. from the University of Florida in the United States. She has published in Social Science Citation Indexed journals and presented at international conferences. She als...details>
Lecturer (higher education)
Supervisor of Master's Candidates
Department:School of Journalism and Information Communications
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- 1.Fostering parasocial relationships with virtual influencers in the uncanny valley: Anthropomorphism, autonomy, and a multigroup comparison..Journal of Business Research.2024,186:115024
- 2.Brand communication through social media influencers: Trust building and trust transfer mechanisms.International Journal of Business Communication.2024:OnlineFirst
- 3.A study of international communication efficiency of Chinese stories on social media.Modern Communication (Journal of Communication University of China).2023,45(11):55-65
- 4.Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy.Telematics and Informatics.2023,79:101955
- 5.Decoding influencer marketing from a community perspective: Typologies and marketing management implications.Asia Pacific Journal of Marketing and Logistics.2023,35(8):1839-1856
- 6.Podcasting as advertising channel: Understanding the context effect.Journal of Radio and Audio Media.2023,In Press(Advanced publication online)
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