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[1]
Fostering parasocial relationships with virtual influencers in the uncanny valley: Anthropomorphism, autonomy, and a multigroup comparison..Journal of Business Research.2024,186:115024
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[2]
Brand communication through social media influencers: Trust building and trust transfer mechanisms.International Journal of Business Communication.2024:OnlineFirst
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[3]
A study of international communication efficiency of Chinese stories on social media.Modern Communication (Journal of Communication University of China).2023,45(11):55-65
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[4]
Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy.Telematics and Informatics.2023,79:101955
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[5]
Decoding influencer marketing from a community perspective: Typologies and marketing management implications.Asia Pacific Journal of Marketing and Logistics.2023,35(8):1839-1856
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[6]
Podcasting as advertising channel: Understanding the context effect.Journal of Radio and Audio Media.2023,In Press(Advanced publication online)