· Paper Publications
Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy.Telematics and Informatics,2023,(Advanced publication online):
Decoding influencer marketing from a community perspective: Typologies and marketing management implications.Asia Pacific Journal of Marketing and Logistics,2023,(Advanced publication online):
Podcasting as advertising channel: Understanding the context effect.Journal of Radio and Audio Media,2023,(Advanced publication online):
广告披露对网红信任和品 牌态度的影响研究——基于有中介的调节效应模型的考察.《新闻大学》,2022,(9):
Understanding podcast users: Consumption motives and behaviors.New Media & Society,2022,(3):684-704
Millennials' adoption of radio station apps: The roles of functionality, technology, media, and brand factors.Journalism & Mass Communication Quarterly,2022,(1):262-288
Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective.Mobile Media & Communication,2020,(2):209-228
Brands' communication strategies on international and local social media: Comparing Twitter and Weibo.Journal of International Consumer Marketing,2020,(4):313-323
Demystifying engagement: Chinese advertising practitioners' perspective.International Journal of Market Research,2020,(3):314-334
Content marketing strategy of branded YouTube channels.Journal of Media Business Studies,2020,(3-4):294-316