· Paper Publications
Fostering parasocial relationships with virtual influencers in the uncanny valley: Anthropomorphism, autonomy, and a multigroup comparison..Journal of Business Research,2024,115024
Brand communication through social media influencers: Trust building and trust transfer mechanisms.International Journal of Business Communication,2024,OnlineFirst
A study of international communication efficiency of Chinese stories on social media.Modern Communication (Journal of Communication University of China),2023,(11):55-65
Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy.Telematics and Informatics,2023,101955
Decoding influencer marketing from a community perspective: Typologies and marketing management implications.Asia Pacific Journal of Marketing and Logistics,2023,(8):1839-1856
Podcasting as advertising channel: Understanding the context effect.Journal of Radio and Audio Media,2023,(Advanced publication online):
How does disclosure affect the trust in online influencers and brand attitudes? A moderated serial mediation model.Journalism Research,2022,(9):
Understanding podcast users: Consumption motives and behaviors.New Media & Society,2022,(3):684-704
Millennials' adoption of radio station apps: The roles of functionality, technology, media, and brand factors.Journalism & Mass Communication Quarterly,2022,(1):262-288
Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective.Mobile Media & Communication,2020,(2):209-228