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Brand communication through social media influencers: Trust building and trust transfer mechanisms

Release time:2024-10-22Hits:

Indexed by: Journal paper

Journal: International Journal of Business Communication

Included Journals: SSCI

Page Number: OnlineFirst

Date of Publication: 2024-06-01

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Fostering parasocial relationships with virtual influencers in the uncanny valley: Anthropomorphism, autonomy, and a multigroup comparison.
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