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汪让Lecturer (higher education)

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Brands' communication strategies on international and local social media: Comparing Twitter and Weibo

Release time:2021-09-23Hits:

Journal: Journal of International Consumer Marketing

Volume: 32

Issue: 4

Page Number: 313-323

DOI number: 10.1080/08961530.2019.1710736

Date of Publication: 2020-01-01

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