Americanized or localized: A qualitative study on Chinese advertising practitioners' perceptions of creativity and strategy in the digital age

Journal:Global Media and China

Volume:4

Issue:2

Page Number:233-253

DOI number:10.1177/2059436419836455

Date of Publication:2019-01-01

• Pre One: Content marketing strategy of branded YouTube channels
• Next One: Factors affecting YouTube influencer marketing credibility: A heuristic-systematic model