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Factors affecting YouTube influencer marketing credibility: A heuristic-systematic model

Release time:2021-09-23Hits:

Journal: Journal of Media Business Studies

Volume: 15

Issue: 3

Page Number: 188-213

DOI number: 10.1080/16522354.2018.1501146

Date of Publication: 2018-01-01

Pre One:
Americanized or localized: A qualitative study on Chinese advertising practitioners' perceptions of creativity and strategy in the digital age

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