· Paper Publications
Brands' communication strategies on international and local social media: Comparing Twitter and Weibo.Journal of International Consumer Marketing,2020,(4):313-323
Demystifying engagement: Chinese advertising practitioners' perspective.International Journal of Market Research,2020,(3):314-334
Content marketing strategy of branded YouTube channels.Journal of Media Business Studies,2020,(3-4):294-316
Americanized or localized: A qualitative study on Chinese advertising practitioners' perceptions of creativity and strategy in the digital age.Global Media and China,2019,(2):233-253
Factors affecting YouTube influencer marketing credibility: A heuristic-systematic model.Journal of Media Business Studies,2018,(3):188-213